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杨玉坤
助理教授
yangyk@sustech.edu.cn
个人主页

杨玉坤博士于2021年加入南方科技大学商学院，担任助理教授、博士生导师。主要研究领域是电子平台及其生态系统的治理、开放式创新、生成式人工智能、区块链等。研究方法包括计量经济模型、网络分析、理论构建等。研究成果发表在多个国际著名期刊和会议上。多篇商业案例被收录于国际知名案例库。

 

教育背景

2016-2021：佐治亚州立大学 计算机信息系统 博士

2012-2013：香港城市大学 商务资讯系统 硕士

2008-2012：河南大学 财务管理 学士


期刊发表

  • Yu-Kai Lin*, Arun Rai*, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research, 33(3), 846-866. (*equal authorship)

  • Likoebe M. Maruping and Yukun Yang. “From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” Forthcoming in Strategic Management Review Special Issue.


著作章节

  • Likoebe M. Maruping and Yukun Yang (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi: https://doi.org/10.1093/acrefore/9780190224851.013.267


会议论文

  • Xiao Xiao, Yukun Yang, Kun Chen, and Shaoyi Stephen Liao (2025). “Generative AI and Human Bias: Insights from Editing Behaviors on a Knowledge-Sharing Platform,” Academy of Management Proceedings 2025 (CTO Best Paper Proceedings, top 10%). Copenhagen, Denmark.

  • Yukun Yang, Christine Mikhaeil, and Marie Joachim (2025). “When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty,” Academy of Management Proceedings 2025. Copenhagen, Denmark.

  • Zhonghan Xiang, Yifan Fan, Yukun Yang, and Kun Chen (2025). “Sealing The Deal With Tokens: Do Airdrops Attract Users From Competitors?” Academy of Management Proceedings 2025 (CTO Best Paper Proceedings, top 10%). Copenhagen, Denmark.

  • Zhenzhen Jin and Yukun Yang (2024). “Does Recommendation Help? The Role of Backer Conversion in Attracting Crowd-Fundraising,” Academy of Management Proceedings 2024. Chicago, Illinois.

  • Wenwen Li*, Yao Li*, and Yukun Yang* (2023). “Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Academy of Management Proceedings 2023 (CTO Best Paper Proceedings, top 10%). Boston, Massachusetts. (*equal authorship)

  • Yukun Yang and Likoebe Maruping (2022). “A Theoretical Framework of Algorithmic Orchestration of Open Innovation on Digital Platforms,” Academy of Management Proceedings 2022. Seattle, Washington.

  • Yukun Yang and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings 2021. Virtual Conference.

  • Yukun Yang and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Twenty-sixth Americas Conference on Information Systems. Virtual Conference, July 2020.


受邀讲座

  • “From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” The University of Queensland, Australia, October 2025.

  • “Dynamic Interactions of Co-Created Value in Public Blockchain Ecosystems: A Subsystem Perspective,” Colorado State University, Fort Collins, United States, October 2024.

  • “Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Loyola Marymount University, Los Angeles, United States, October 2023.


商业案例发表

  • Wade M. Shan J. Fang Y. Yang Y. (2016) "Uber Takes in China" IMD Publishing Number IMD-7-1907 15 pages IMD Business School.

  • Su N. Fang Y. Yang Y. (2016) "Didi Kuaidi" Ivey Publishing Number 9B16M060 8 pages Richard Ivey School of Business.

  • Su N. Fang Y. Yang Y. (2016) "Didi Kuaidi and Uber in China" Ivey Publishing Number 9B16M059 10 pages Richard Ivey School of Business.

  • Su N. Fang Y. Yang H. Yang Y. Qiu X. (2015) "The Entrepreneur's Dilemma: Alibaba Tencent And Amazon as E-Commerce Platform" Ivey Publishing Number 9B15E015 20 pages Richard Ivey School of Business.

  • Su N. Fang Y. Yang Y. (2015) "Tencent: WeChat Red Envelope Initiate" Ivey Publishing Number 9B15M045 9 pages Richard Ivey School of Business.

  • Su N. Fang Y. Yang Y. Yin J. (2014) "Tencent: Innovating in China's Mobile Payment Industry" Ivey Publishing Number 9B14M149 14 pages Richard Ivey School of Business.


教学任务

  • EBA7004信息系统理论方法，教学评价100分

  • MIS332 区块链基础与实践，教学评价95分

  • MIS307高级系统分析与设计，教学评价99分

  • EBA420 管理学前沿与实践，教学评价100分


学术荣誉

  • 2025 International Conference on Information Systems (ICIS), 最佳审稿人

  • Academy of Management (AOM), CTO Division，2023和2025，最佳论文集收录

  • 佐治亚州立大学查尔斯·威廉奖学金

  • 佐治亚州立大学博士生全额奖学金


教学荣誉

  • 第六届全国高校教师教学创新大赛广东省赛优秀奖

  • 南方科技大学第十届教师教学竞赛（青年教师赛道）一等奖


科研转化与竞赛

  • 第25届和第28届中国高交会，作品入选并参展，负责人

  • 第七届中国华录杯数据湖算法大赛，全国三等奖，指导教师

  • 2024美国大学生数学建模竞赛，国际特等奖，指导教师

  • 第八届中国国际“互联网+”大学生创新创业大赛，校内优秀奖，指导教师