Dr. Yukun Yang joined the College of Business at the Southern University of Science and Technology in 2021 as an assistant professor and Ph.D. advisor. Her research areas include governance of digital platforms and ecosystems, blockchain, crowdfunding, and open innovation. Her papers have been published on Information Systems Research, Academy of Management, Conference on Information Systems and Technology, and Americas Conference on Information Systems. She also has multiple business cases published on IMD Business School and Richard Ivey School of Business.

Education

Ph.D., Computer Information Systems, Georgia State University, 2016-2021

M.Sc., Business Information Systems, City University of Hong Kong, 2012-2013

B.A., Financial Management, Henan University, 2008-2012

Journal Publications

• Yu-Kai Lin*, Arun Rai*, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research, 33(3), 846-866. (*equal authorship)

• Likoebe M. Maruping and Yukun Yang. “From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” Forthcoming in Strategic Management Review Special Issue.

Book Chapter

• Likoebe M. Maruping and Yukun Yang (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi: https://doi.org/10.1093/acrefore/9780190224851.013.267

Conference Proceedings

• Xiao Xiao, Yukun Yang, Kun Chen, and Shaoyi Stephen Liao (2025). “Generative AI and Human Bias: Insights from Editing Behaviors on a Knowledge-Sharing Platform,” Academy of Management Proceedings 2025 (CTO Best Paper Proceedings, top 10%). Copenhagen, Denmark.

• Yukun Yang, Christine Mikhaeil, and Marie Joachim (2025). “When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty,” Academy of Management Proceedings 2025. Copenhagen, Denmark.

• Zhonghan Xiang, Yifan Fan, Yukun Yang, and Kun Chen (2025). “Sealing The Deal With Tokens: Do Airdrops Attract Users From Competitors?” Academy of Management Proceedings 2025 (CTO Best Paper Proceedings, top 10%). Copenhagen, Denmark.

• Zhenzhen Jin and Yukun Yang (2024). “Does Recommendation Help? The Role of Backer Conversion in Attracting Crowd-Fundraising,” Academy of Management Proceedings 2024. Chicago, Illinois.

• Wenwen Li*, Yao Li*, and Yukun Yang* (2023). “Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Academy of Management Proceedings 2023 (CTO Best Paper Proceedings, top 10%). Boston, Massachusetts. (*equal authorship)

• Yukun Yang and Likoebe Maruping (2022). “A Theoretical Framework of Algorithmic Orchestration of Open Innovation on Digital Platforms,” Academy of Management Proceedings 2022. Seattle, Washington.

• Yukun Yang and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings 2021. Virtual Conference.

• Yukun Yang and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Twenty-sixth Americas Conference on Information Systems. Virtual Conference, July 2020.

Invited Presentations

• “From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” The University of Queensland, Australia, October 2025.

• “Dynamic Interactions of Co-Created Value in Public Blockchain Ecosystems: A Subsystem Perspective,” Colorado State University, Fort Collins, United States, October 2024.

• “Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Loyola Marymount University, Los Angeles, United States, October 2023.

CASE PUBLICATIONS

• Wade M. Shan J. Fang Y. Yang Y. (2016) "Uber Takes in China" IMD Publishing Number IMD-7-1907 15 pages IMD Business School.

• Su N. Fang Y. Yang Y. (2016) "Didi Kuaidi" Ivey Publishing Number 9B16M060 8 pages Richard Ivey School of Business.

• Su N. Fang Y. Yang Y. (2016) "Didi Kuaidi and Uber in China" Ivey Publishing Number 9B16M059 10 pages Richard Ivey School of Business.

• Su N. Fang Y. Yang H. Yang Y. Qiu X. (2015) "The Entrepreneur's Dilemma: Alibaba Tencent And Amazon as E-Commerce Platform" Ivey Publishing Number 9B15E015 20 pages Richard Ivey School of Business.

• Su N. Fang Y. Yang Y. (2015) "Tencent: WeChat Red Envelope Initiate" Ivey Publishing Number 9B15M045 9 pages Richard Ivey School of Business.

• Su N. Fang Y. Yang Y. Yin J. (2014) "Tencent: Innovating in China's Mobile Payment Industry" Ivey Publishing Number 9B14M149 14 pages Richard Ivey School of Business.

TEACHING EXPERIENCE

EBA7004    Information Systems Theory Development (Ph.D.)               rating: 100 out of 100

MIS332      Blockchain Essentials and Practices (Undergraduate)           rating: 95 out of 100

MIS307      Advanced Systems Analysis and Design (Undergraduate)    rating: 99 out of 100

EBA420      Management Frontiers and Practices (Undergraduate)        rating: 100 out of 100

HONORS AND AWARDS

• International Conference on Information Systems (ICIS), Best Reviewer, 2025

• Academy of Management (AOM), CTO Division, Best Paper Proceedings, 2025    

• Academy of Management (AOM), CTO Division, Best Paper Proceedings, 2023  

• GSU Charles A. William Scholarship, 2021-2022 

• GSU Doctoral Student Full Scholarship, 2016-2021